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It’s official: It’s time to toss your summery gold eye shadows and try something a bit different for the quickly approaching colder weather—and by different, we mean purple pigments. Why, you ask? Well, it turns out that the trending eye shadow color for fall isn’t the usual tones we see during these crisp months, but rather a bold purple shade. In fact, as pointed out by Glamour, purple eye shadow is up on Pinterest by 52 percent this season, which is a pretty big jump for the bold shade.
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Luckily, there’s tons of ways to wear the bright color. Whether you want a bold payoff or a subtle hint of color, purple can be both versatile and flattering. For some of our favorite purple shadow inspiration, see below:
Fortunately, there’s also a lot of new purple shadows on the market, so if you're looking to refresh your beauty bag, both Glossier's Lidstar in Lilac ($18) and Marc Jacobs' O!mega Eyeshadow in Plum Shimmer($29) are great options for their long wear and crease-resistant qualities.
However, makeup is ultimately supposed to be fun. So, whether you try out this playful trend or skip it altogether is entirely up to you. But if you do decide to give it a try, be sure to read these eye makeup do's and don'ts. You'll be happy you did—trust us.